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YITH WooCommerce Recently Viewed Products Premium
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Product Overview
YITH WooCommerce Recently Viewed Products Premium helps WooCommerce stores bring previously viewed products back into the shopper's journey. Instead of making customers search through the catalog again, you can display products they have already explored and make product rediscovery faster and more convenient.
The plugin can display recently viewed products on product pages, dedicated pages, widget areas, and other locations through configurable shortcodes. It can also combine recently viewed products with similar products based on categories or tags, create most-viewed product sections, and display products in sliders. YITH WooCommerce Recently Viewed Products also includes customer re-engagement functionality through automated reminder emails and optional coupon offers. :contentReference[oaicite:0]{index=0}
For WooCommerce store owners, the core value is simple: remember what shoppers were interested in and make it easier for them to continue shopping. This makes the plugin particularly useful for product discovery, customer retention, personalized merchandising, and conversion-focused WooCommerce design.
Why This Product Is Useful
Online shoppers often browse several products before deciding what to buy. They may compare prices, check specifications, visit multiple product pages, or simply leave the store and return later. Without a convenient product-history feature, finding those products again can require unnecessary searching.
YITH WooCommerce Recently Viewed Products addresses this problem by creating a dedicated recently viewed products experience. Store owners can place previously viewed products where customers are most likely to notice them, including product pages, the homepage, cart area, My Account area, sidebars, and other locations supported through shortcodes and widgets. :contentReference[oaicite:1]{index=1}
The plugin can also go beyond basic browsing history. Store owners can show related products based on tags or categories, filter suggestions, exclude products customers already purchased, display only in-stock products, and create most-viewed product sections.
For returning customers, YITH can store logged-in users' recently viewed product information in the WordPress database. This means their product history can remain available across different browsers instead of relying solely on a browser cookie. :contentReference[oaicite:2]{index=2}
Turn Product Browsing Into Product Rediscovery
A recently viewed products section gives customers a quick path back to products that previously caught their attention. This can be particularly valuable for stores with large catalogs or products that require comparison before purchase.
Support Personalized Shopping Journeys
Recently viewed products are naturally connected to the individual shopper's browsing behavior. Instead of showing exactly the same generic recommendation to everyone, the store can surface products connected to what that customer has already explored.
Create Additional Re-Engagement Opportunities
The premium functionality can send automated reminder emails after a configurable number of days. Store owners can customize the message and optionally include a coupon code to encourage customers to return and purchase products they previously viewed. :contentReference[oaicite:3]{index=3}
Key Features
- Recently Viewed Products: Display products that individual shoppers have previously viewed in your WooCommerce store.
- Product Page Display: Add recently viewed products to product-detail pages.
- Dedicated Recently Viewed Page: Create a dedicated area where customers can review their product history.
- Widget Support: Display recently viewed products in supported widget areas and sidebars.
- Shortcode Support: Place customized recently viewed product sections in different areas of your store.
- Custom Shortcodes: Configure multiple shortcode instances with different display settings.
- Related Product Suggestions: Combine recently viewed products with products related by category or tag.
- Product Quantity Controls: Choose how many products should be displayed in recommendation sections.
- Product Sorting: Configure sorting options for suggested products, including sales, price, latest viewed, random order, and publication date where applicable. :contentReference[oaicite:4]{index=4}
- In-Stock Filtering: Display only available products in applicable recommendation lists.
- Cookie Expiration: Configure the expiration period for browser-based recently viewed product information.
- Database Storage for Logged-In Users: Store logged-in users' browsing history in the database for cross-browser access. :contentReference[oaicite:5]{index=5}
- Purchase Exclusions: Exclude products that the customer has already purchased from applicable suggested product lists.
- Frequently Visited Categories: Show products associated with categories the customer has visited most frequently.
- Recently Viewed Slider: Present recently viewed products in a horizontal slider with supported configuration options.
- Most Viewed Products: Create sections featuring products with the highest view activity across the store.
- Category-Based Most Viewed Products: Display most-viewed products associated with selected categories.
- Automated Reminder Emails: Send follow-up messages after a configured period to remind customers about products they previously viewed.
- Custom Email Content: Customize the content of automated product-reminder messages.
- Coupon Support: Include a discount code in eligible reminder emails to encourage customers to return.
- Mandrill Integration: Integrate with Mandrill for email delivery workflows where required.
YITH's current documentation and product information confirm these major recently viewed, most-viewed, shortcode, slider, customer-history, and email-re-engagement capabilities. :contentReference[oaicite:6]{index=6}
Main Benefits
Make It Easier to Find Previously Viewed Products
Customers can return to products they already explored without having to remember product names, search through categories, or navigate through the entire catalog again.
Improve WooCommerce Product Discovery
Recently viewed products create another product-discovery touchpoint throughout the shopping journey. This can be particularly helpful for stores with extensive product catalogs and customers who compare multiple products before purchasing.
Reduce Shopping Friction
A convenient product-history section gives shoppers a direct route back to products that interested them. Removing unnecessary navigation steps can create a smoother WooCommerce shopping experience.
Encourage Returning Customers to Continue Shopping
When logged-in customer data is stored in the database, recently viewed products can remain available when the same customer returns from another browser. This provides a more persistent product-history experience than relying exclusively on browser cookies. :contentReference[oaicite:7]{index=7}
Create More Relevant Product Recommendations
The plugin can supplement recently viewed products with similar products based on categories and tags. This creates opportunities to expose customers to alternatives and related products while keeping the recommendations relevant to their browsing activity. :contentReference[oaicite:8]{index=8}
Support Customer Re-Engagement
Automated reminder emails can bring customers back after they have left your store. Store owners can configure the timing, customize the message, and optionally provide a coupon code for eligible campaigns. :contentReference[oaicite:9]{index=9}
Promote Popular Products
The Most Viewed Products functionality provides another merchandising option. Instead of focusing on one customer's browsing history, you can create sections showcasing products that receive the most views across your store. :contentReference[oaicite:10]{index=10}
Create More Flexible WooCommerce Layouts
Shortcodes, widgets, product-page placement, dedicated pages, and slider displays provide different ways to integrate product-history sections into the structure of a WooCommerce store.
Best Use Cases
- Fashion stores: Help shoppers quickly return to clothing, footwear, and accessories they previously explored.
- Electronics stores: Support comparison-heavy shopping journeys where customers may view several devices before purchasing.
- Furniture stores: Make it easier for customers to revisit products that require consideration before purchase.
- Beauty stores: Surface previously viewed cosmetics, skincare products, and personal-care items.
- Jewelry stores: Provide a convenient way to rediscover products with longer consideration cycles.
- Home and lifestyle stores: Help customers return to products they have researched during earlier visits.
- Large WooCommerce catalogs: Reduce the effort required to locate previously viewed products.
- Multi-category stores: Create personalized product-history sections based on individual browsing behavior.
- Product comparison journeys: Help customers return to products they considered while comparing alternatives.
- Returning customer campaigns: Use automated reminder emails to reconnect with customers who previously viewed products.
- Coupon-based campaigns: Add discount codes to eligible reminder emails as an additional purchase incentive.
- Product merchandising: Showcase most-viewed products alongside recently viewed products.
- Personalized product discovery: Combine browsing history with category- and tag-based recommendations.
- Conversion optimization: Add additional product touchpoints throughout the WooCommerce shopping journey.
- Mobile shopping: Use configurable product sections and sliders to help returning shoppers rediscover products.
Who Should Use This Product?
- WooCommerce store owners who want customers to easily rediscover previously viewed products.
- E-commerce businesses with large or frequently changing product catalogs.
- Online retailers selling products that require comparison or consideration.
- WooCommerce agencies building conversion-focused shopping experiences for clients.
- Freelance developers who need a product-history and recommendation solution for WooCommerce stores.
- Digital marketers looking for additional customer re-engagement opportunities.
- Conversion optimization specialists working on product discovery and retention.
- Store owners running personalized merchandising campaigns based on customer browsing behavior.
- Businesses with repeat visitors who frequently browse products before purchasing.
- Stores using email marketing that want to reconnect customers with products they previously explored.
WP Plug Shop Access Benefits
WP Plug Shop provides digital WordPress and WooCommerce resources for store owners, freelancers, agencies, developers, marketers, and digital creators. YITH WooCommerce Recently Viewed Products Premium is positioned as a WooCommerce product-discovery and customer-re-engagement resource.
- Digital access: Access the purchased WordPress/WooCommerce resource through the WP Plug Shop marketplace.
- WooCommerce-focused utility: Designed around recently viewed products, product discovery, recommendations, and customer re-engagement.
- Practical marketing workflow: Useful for stores that want to reconnect customers with products they previously viewed.
- Flexible merchandising: Supports recently viewed, related, and most-viewed product presentation.
- Secure checkout: Purchase through the WP Plug Shop marketplace.
Important: YITH is the original developer of the product. WP Plug Shop is not YITH and should not be represented as the official developer or publisher. Official YITH support, licensing, updates, guarantees, or other developer-specific benefits should not be assumed to be included with marketplace access unless explicitly stated in the applicable WP Plug Shop offer.
Product Details
| Product Detail | Information |
|---|---|
| Product Name | YITH WooCommerce Recently Viewed Products Premium |
| Product Type | WooCommerce Product Discovery & Customer Retention Plugin |
| Platform | WordPress + WooCommerce |
| Primary Function | Display and manage recently viewed products |
| Product Recommendations | Recently viewed and related product suggestions |
| Most Viewed Products | Supported |
| Shortcodes | Recently Viewed and Most Viewed product shortcodes |
| Widget | Recently viewed products widget support |
| Product Slider | Supported for applicable product sections |
| Product Sorting | Multiple sorting options available |
| In-Stock Filtering | Supported for suggested products |
| Purchase Exclusions | Supported for applicable recommendations |
| Category Recommendations | Supported based on visited categories |
| Customer History | Cookies for visitors plus database storage for logged-in users |
| Cross-Browser History | Available for logged-in users through database storage |
| Automated Emails | Supported |
| Email Customization | Supported |
| Coupon in Reminder Email | Supported |
| Mandrill | Integration available |
| Primary Use Case | Product rediscovery, personalized merchandising, and customer re-engagement |
Feature Comparison
| Capability | YITH Recently Viewed Products | Basic WooCommerce Store | Generic Related Products |
|---|---|---|---|
| Recently Viewed Products | Yes | Not a dedicated feature | Not primarily browsing-history based |
| Product Browsing History | Yes | Limited without additional functionality | Usually not the primary purpose |
| Recently Viewed Shortcode | Yes | No dedicated shortcode | Depends on the solution |
| Recently Viewed Widget | Yes | Not included as a dedicated feature | Depends on the solution |
| Product Slider | Supported | Depends on theme/plugins | Depends on the solution |
| Related Products by Category/Tag | Supported alongside recently viewed products | Basic WooCommerce functionality may provide related products | Commonly supported |
| Most Viewed Products | Supported | Not a standard dedicated feature | Depends on the solution |
| Logged-In Customer Database History | Supported | Not a standard WooCommerce feature | Depends on the solution |
| Automated Recently Viewed Emails | Supported | Requires additional functionality | Not normally the primary purpose |
| Coupon in Reminder Emails | Supported | Requires additional functionality | Depends on the solution |
| Purchase Exclusion | Supported | Not a standard recently viewed feature | Depends on the solution |
This comparison highlights the product's positioning as a dedicated WooCommerce recently viewed products and customer re-engagement solution. It is not intended to suggest that every store requires all of these capabilities or that generic WooCommerce functionality cannot be extended through other plugins.
Pros and Considerations
| Pros | Considerations |
|---|---|
| Helps shoppers rediscover products they previously viewed | Requires a compatible WordPress and WooCommerce environment |
| Supports product-page, widget, page, and shortcode placements | Exact placement and styling can depend on the theme and store configuration |
| Can combine recently viewed products with related products | Recommendation relevance depends on the products, categories, and tags configured in the store |
| Supports most-viewed product sections | Most-viewed merchandising is different from personalized recently viewed recommendations |
| Provides configurable product sliders | Visual appearance can depend on the theme and surrounding WooCommerce design |
| Can exclude already purchased products | Store owners should configure exclusions according to their specific sales strategy |
| Supports database storage for logged-in users | Logged-out visitors rely on browser-based storage such as cookies |
| Can send automated reminder emails | Email deliverability depends on the store's WordPress/WooCommerce mail configuration and chosen delivery service |
| Supports coupon-based re-engagement | Discount strategy should be planned carefully to avoid unnecessary margin reduction |
| Useful for large product catalogs | Stores should test the placement and number of displayed products for their specific design |
| Strong fit for WooCommerce retention and product discovery | It is not a complete email marketing or CRM platform |
| Current YITH documentation provides detailed configuration information | Marketplace access terms may differ from purchasing directly from YITH |
Final Verdict
YITH WooCommerce Recently Viewed Products Premium is a focused WooCommerce merchandising and customer re-engagement solution for stores that want to help shoppers return to products they have already explored.
Its strongest advantage is that it connects browsing history with product rediscovery. Instead of relying exclusively on generic related products, a store can surface products connected to an individual customer's previous activity. YITH also provides tools for combining recently viewed products with related products, displaying most-viewed products, and using configurable shortcodes and sliders. :contentReference[oaicite:11]{index=11}
The plugin becomes even more useful for retention-focused stores through automated reminder emails and optional coupon offers. For logged-in users, the product history can also be stored in the site's database, allowing recently viewed products to remain available across different browsers. :contentReference[oaicite:12]{index=12}
For WooCommerce stores with large catalogs, comparison-heavy products, returning customers, or longer purchasing journeys, this makes the plugin a practical tool for improving product discovery, shopping continuity, customer retention, and conversion opportunities.
If your goal is to help customers quickly find products they already showed interest in while creating additional opportunities for personalized recommendations and re-engagement, YITH WooCommerce Recently Viewed Products Premium is a strong fit.
Note: Always verify the exact version, access method, update availability, support terms, and licensing conditions included with your WP Plug Shop purchase before installation. YITH's official product information is separate from marketplace-specific access terms. :contentReference[oaicite:13]{index=13}
Frequently Asked Questions
What is YITH WooCommerce Recently Viewed Products Premium?
YITH WooCommerce Recently Viewed Products Premium is a WooCommerce plugin that helps stores display products customers have previously viewed. It is designed to improve product rediscovery, personalized shopping, product recommendations, and customer re-engagement.
How do I show recently viewed products in WooCommerce?
YITH WooCommerce Recently Viewed Products can display previously viewed products through supported product-page placements, widgets, dedicated pages, and shortcodes. This gives customers a convenient way to return to products they already explored.
Can WooCommerce remember products a customer viewed?
Yes. The plugin can use browser cookies to maintain recently viewed product information and can store browsing history for logged-in users in the database. This allows eligible logged-in customers to access their recently viewed products across different browsers.
Can I display recently viewed products on a WooCommerce product page?
Yes. WooCommerce recently viewed products can be displayed on product pages, helping shoppers quickly rediscover products they previously considered without searching through the entire catalog again.
Does YITH Recently Viewed Products support shortcodes?
Yes. The plugin provides shortcode functionality that can be used to display recently viewed products and other supported product recommendation sections in different areas of a WooCommerce store.
Can I display recently viewed products in a slider?
Yes. The plugin supports recently viewed product slider presentations, allowing stores to display product cards in a compact and visually engaging format. Slider behavior and appearance can depend on the store's configuration and theme.
Can YITH WooCommerce Recently Viewed Products show most viewed products?
Yes. The plugin includes functionality for displaying most viewed products, giving WooCommerce store owners another merchandising option for highlighting products that receive significant viewing activity.
Can I send reminder emails for recently viewed products?
Yes. The premium functionality supports automated reminder emails designed to bring customers back to products they previously viewed. Email timing and message content can be configured according to the available settings.
Can I add a coupon to a recently viewed product email?
Yes. Eligible reminder emails can include a coupon code, creating an additional customer re-engagement opportunity. Store owners should configure discounts carefully so the offer supports conversions without unnecessarily reducing profit margins.
Is YITH Recently Viewed Products useful for WooCommerce customer retention?
Yes. The plugin can support WooCommerce customer retention by helping returning shoppers rediscover products they previously viewed and by providing automated reminder-email opportunities. It is particularly useful for stores where customers browse several products before making a purchase.
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